The exhibition curators wanted the FORCE DE L’ART 02 visual identity to be designed in collaboration with students from several French national art schools.

In this way a creative learning initiative was developed, integral to the exhibition’s conception; this was done by collaborating with the graphic design departments of eight French art schools. Three workshops were held in Amiens, Toulouse and Orléans throughout March and April 2008. They permitted students to collectively design the exhibition's graphic components, by making their work part of it from the very start of the project’s conception. These workshops were supervised by Frédéric Teschner, graphic artist and teacher in Amiens.

A visual language came into being in this way, a source from which all documents published for the exhibition could be developed: posters, postcards, the catalogue, the website or exhibition signage.

The eight French art schools participating in the four workshops during March and May 2008 included:
the Ecole Supérieure d'Art et de Design in Amiens , the Ecole Supérieure d'Art in Cambray , the Institut d'Arts Visuels in Orléans , the Ecole Nationale Supérieure des Arts Décoratifs in Paris , the Ecole Supérieure des Arts et de la Communication in Pau , the Ecole Supérieure d'Art et de Design in Reims , the Ecole Supérieure des Arts Décoratifs in Strasbourg , and the Ecole Supérieure des Beaux-Arts in Toulouse . The four workshops were held at the schools of Amiens, Cambray and Orléans, by the CNAP.

The resulting graphic design for LA FORCE DE L’ART 02 is a collective work, coordinated by Frédéric Teschner and his studio; his co-authors are: Agathe Bouvachon, Alexandre Dumas de Rauly, Ana Rocha Di Mambro, Anne Faucher, Astrid De La Chapelle, Aurélien Vret, Benjamin Dennel, Benjamin Renaud, Benoît Vergat, Clara Busson, Daniel Afonso, Emilie Rigaud, Fanny Boucharinc, Frédéric Teschner, Jérémy Lenoir, Jérémy Vey, Ling Fan, Maël Fournier-Comte, Mariana Herrera Montiel, Mickael Douliez, Nadia Ehrmann, Nina Bahsoun, Roman Seban, Ruth Peer, Samuel Bonnet, Sandrine Travers, Tanguy Wermelinger, Uxue Arbelbide, Valentin Bigel, Vanessa Goetz, Vanessa Jouillerot, Xavier Antin and Yannick Toussaint.